Mjuklyx is a photographic studio located in Södermalm, Stockholm, and the mission was rebranding.
The new logo and profile is inspired by the facilities with it's wooden windowframes, concrete walls, large windows and white surfaces. My goal was to try and simply blend it all together and make it feel natural, like it's always been supposed to look like this. Like the studio was born this way.
The name Mjuklyx translates to "Soft Luxury", wich is just the way you feel when you visit. It's a relaxed atmosphere and very easy to feel at home.