Superficial epitomizes Berlin’s nonchalant yet edgy urban style. With a punk attitude and pinstriped walls this is one of the trendiest shops in Europe. In late 2012 they decided they wanted to expand their business and not only sell other designers clothes but also have their own clothing brand and that was the start of our friendship. I studied the Superficial concept and created a re-branding that highlights their punk yet modern Berlin attitude. Their clothes were first released during Berlin fashion week 2013. Check it out at