Freelance art director and designer focused on branding and design. I have a firm belief that great design is not a matter of what is beautiful or ugly, great design is the result of great ideas and concepts based on analysis and insights in the relationships between brands and their target groups. The fact that the design based on this is also beautiful — that is just a bonus.
Founder of Virrvarret, located at Midsommarvägen 23 in Stockholm, Sweden.
Feel free to contact me for work inquiries, for any questions or just to say hello: 
+46 (0)735 14 16 06​​​​​​​